Parking Charge Notices FAQ
Appeal a Parking Charge Notice
Pay a Parking Charge Notice

Case Studies

Sainsbury’s | Park, Shop & Pay solution

Overview

Working in partnership with APT Controls Group, Horizon Parking delivered a state of the art Veri-park ANPR car park management solution for the Sainsbury’s store in Kingston-Upon-Thames, which also services the adjacent Virgin Active Health Club.

Problem

Responses to a customer survey overwhelmingly showed that the existing Pay & Display system was unpopular and that customers wanted a simpler, more user-friendly system that simplified the payment process.

Solution

We subsequently choose a Veri-park Automatic Number Plate Recognition (ANPR), parking system because it removes the need for customers to carry the correct coinage for the machines and their return to the vehicle to display their ticket.
There’s no charge for stays of under 60 minutes – and if the customer stays longer but spends more than £10 they can validate the discount voucher given out at the check-out for 2 hours free parking. Even if they forget to pay or validate the voucher they can do so online up to 24 hours after leaving! This combination of Veri-park system with a validation function is the first of its kind in a supermarket environment – and shoppers have recognised the benefits.

Results and benefits

This innovative solution coupled with our on-site team of customer service assistants has made parking much simpler for Sainsbury’s shoppers – the vast majority of whom (twice as many), when offered the choice, would stick with the new system rather than revert to Pay & Display.

A spokesperson for Sainsbury’s said:

“Being near Kingston town centre and servicing a large supermarket and gym means that the 406-space car park is a very busy one. We wanted to simplify the parking operation for both customers of Sainsbury’s and Virgin Active gym by removing the requirement for customers to carry coins for their parking and be restricted by the time on their pre-paid ticket. We also wanted to speed up the parking operation by removing the requirement for customers to return to their vehicle to display a ticket and it’s great to see that the park, shop and pay solution has achieved just that!”

  • Lease or Buy

    We can help you turn an idle land asset into a profit centre.

  • Permit Parking

    A simple management solution to control misuse or generate revenue from your parking areas.

  • Self Ticketing

    A free management solution, allowing you to retain total control your parking areas – with our guidance and support.

  • Specialist Parking

    An effective management solution to help you ensure that you specialist bays are always available for those who need them.

  • Car Park Design

    We can help you get the most out of your parking areas through great design.

  • Park, Shop & Pay

    A flexible management solution that allows customers to park, shop and pay on their terms.

  • Pay & Display

    A traditional management solutions to generate revenue and protect your spaces from misuse.

  • ANPR

    A reliable management solution to enhance compliance and help you maximise the turnover of your spaces.

  • Marshalling

    A customer-friendly approach for managing seasonal or event parking during busy periods.

  • Attendant

    A well understood management solution to help you improve the turnover of your spaces with the personal touch.